Project Overview :

The aim of this project is to create a platform that allows users to design and personalize credit cards, offering a unique and customizable approach to how their credit or debit cards look. This platform will provide users with a variety of design tools, templates, and personalization options to create a card that reflects their individual style while maintaining the security and functionality required by financial institutions..

Empathy Map

An empathy map is a collaborative tool a team can use to gain a deeper insight into their costumers. Much like a user persona an empathy map can represent a group of users. Such as a customer segment.

Says :

"I want my card to reflect my personal style."
"It's hard to find a card design that suits my personality."
"I want a platform that makes it easy to design, not complicated."
"How secure is my information when I design my card here?"

Thinks :

How can I make sure my card is secure and follows banking standards?"
"What if the card looks different when printed or delivered? "
"I hope this platform is easy to use and doesn’t overwhelm me with too many options. "
"This is a great opportunity to express my creativity through a financial product. "

Feels :

Excited: Feeling creative and empowered to personalize their credit card
Curious: Wanting to explore all the design options and see what's possible.
Confident: Assured that the platform offers secure design tools and complies with financial standards.
Relieved: When the platform is intuitive, and they can easily make adjustments to the design.

Does :

Seeks information on how to apply for the customized card or how to order it
Uploads images or logos and arranges them on the card design.
Previews the card in real-time to check its appearance
Reads through security features and privacy policies before entering personal data